— PROJECT NAME
Cupra 'Catwalk'
— ROLE
3D costume design
— CLIENT
Tigrelab, Vampire
Cupra aimed to spotlight their core values through an innovative Digital Catwalk.
Tigrelab was in charge of embodying each value into an actual character from scratch into a virtual catwalk show, in a tight collaboration with the Design Department.
This piece was revealed at the Cupra World Premiere Leon & Tavascan, held in Madrid in the beautiful Glass Gallery of the Cibeles Palace, one of the main emblems of the capital.
The Catwalk was displayed on a 20-meter LED mirror screen with a 6 meters of height, through which the audience had the illusion that there were other rows of people on the other side of the stage thanks to its reflection and clarity of contents. We then enhanced the whole environment to all the facades of the buildings of auditorium and its floor through a 360º projection transporting the whole venue to a whole new dimension.
